Australian Top Ten Logos (LAST BLOG!!!!!!) :)

1.  Qantas

The Qantas logo is definitely a recognisable Australian logo. Qantas is by far the most famous and iconic Australian airline throughout the world. I think the simple design is what makes it work so well and so memorable.  The triangle shape that fits perfectly onto the tail of the plane where it is to be displayed as well as the incorporation of one of our most famous native animals. The single use of red is also very strong and bold to make it stand out and memorable. The Qantas logo has stayed one of our most popular over a long period of time, with it only being slightly modernised, proving that it works.

 

2. Television Channels

Our most popular television channels 7,9,10 and ABC are all recognisable Australian logos. They have been slightly modified every now and then over the years to rejuvenate the brand and stay modern yet their basic design has always stayed the same. Because everyone watches so much tv, they are obviously easily recognisable.

 

3. AFL

The AFL logo is definitely one of the most popular Australian logos. It is considered by many to be our national sport. Although it is less popular in NSW and QLD which are more NRL base, it is still know up there. I think it is so popular simply because of the love and popularity of the game rather than the logo design itself. The design is still strong and recognisable though. The shape of it represents a sherin but could also be seen as the oval that they play on.

 

4. Australian Made

The Australian Made logo is a lot more recognised now I think because since the last decade (I’m estimating, not entirely sure), people have been more concerned about buying Australian made and keeping money and jobs in Australia. It is now a big focus on a lot of products out there so the consumers know whether they are buying a truly Australian product. The green and gold colours are well known Australian colours in sport so using them gives it more of the Australian feel.

 

5. Holden

The Holden logo is definitely an Australian favourite. It is one of our countries most favourite car brands. Everyone who cares or knows about cars is either a holden or a ford lover and the V8 racing is a big sporting competition in Australia. The design hasn’t really been changed over the years which shows how iconic it is. The one colour of red creates a strong impact and relates to cars because red is apparently related to driving fast.

 

6.Commonwealth Bank

The commonwealth bank of Australia is one of our biggest banks. Their logo is a simple diamond shape using only two colours, gold and black. It has a very corporate look which is obviously what is needed for a bank. I think it is so recognisable because it is such a large company and one of our biggest banks. Because they are so popular, they haven’t needed to change the logo or rejuvenate the image.

 

7. ANZ

The anz bank is another one of out biggest banks. Their logo is simple, being just their name.  They have recently updated their logo to show their ‘human side’.  I think by simply using their name as the logo makes it more recognisable and easy to remember. Also, like  the Commonwealth Bank the fact that the company is so popular makes the logo so recognisble.

 

8. Coles

Coles is one of our biggest supermarkets so it has a very recognisable logo. The design is also simple, just a circle shape with line cut out shapes. The name is next to it. Red is the primary colour of the logo.  Now the logo includes a tick with a circle around it and the slogan save everyday. This is because low prices and saving is an important message to their clients.

 

9. Woolworths

The Woolworths logo has recently been updated. I think this is because all the Safeway stores in Victoria are now Woolworths so they wanted a new branding look. The new look has a shape that looks like a W for Woolworths as well as an apple as they are ‘the fresh food people’. I like the new logo as it’s more modern and it relates to the freshness more. It also looks more modern from the tones and 3D appearance.

 

10. Telstra

The Telstra logo is definitely a prominent Australian logo. It is simply the word Telstra in blue with a orange oval on an angle under the T. I don’t find this logo to be very interesting and think it is a bit outdated but I think because it has been around for so long that it has become to well known.

 

Looking at all these logos, I think what makes them all so memorable is that they are simple and clear. If they were complicated I don’t think people would like them and remember them so much.

Monash Exhibition

I was really looking forward to seeing this exhibition as it was a great opportunity to see what work people doing the degree version of our course are producing. (I also wanted to go as I had friends who were in it so I wanted to see their work)

I was a little disappointed in the exhibition in the end as I would have liked to see more variety of design work. I know the students were given the topic to explore but it would have been more interesting to see more than a poster and book. It wasn’t as graphic and ‘designy’ (not a word I know) as I thought it would be. Most of the work was very minimalistic and plain, which was nice but it would have been good to see something more interesting. It was good however to see the various ways that the books were bound as it gave me ideas for my folio. Some of the books were beautifully bound and used really nice papers.

I also really liked the multimedia room as I saw some cool stuff they have made and some new things they can do with the programs. I really liked the touch screen stuff they did with flash, it was pretty cool to see as we had done flash earlier in the year even if it was only the basics.

I liked the fine art exhibition also. I’m not sure what part it was for but it was where they had decorated and set up a room into a theme. Some of them were really cool, like the one that had the walls covered in bright paper and pictures. I was also looking at some of the photography which was really good and I got to see the print media stuff which is what my friend was doing. Personally I’m not that creative in a fine art way where I can think of these topics and explore them in creative ways through different mediums and installations, so I really appreciate and admire what they have done and how they have explored these topics and ideas.

One thing that I didn’t like about the set up was that there were hardly any signs around. Yes there were signs outside the doors of each room telling you what subject was inside but there weren’t signs directing you to where all the rooms were or to where the fine arts exhibition was. Obviously it was in the fine arts building but if, like myself, you had no idea where you were going it wasn’t very helpful. I ended up getting lost and dragging poor Lauren around trying to find it.

Overall, this exhibition wasn’t as good as I expected but I did get a few good ideas and pointers from it. I enjoyed the multimedia and fine arts more than the graphics part of the exhibition.

Mothers Art

Mothers Art is a art based company located in Spotswood, although they are soon moving to South Melbourne (i think this is what he said). Mothers art focuses on design and construction to create 3D art and sculptures. Some of their work has been made for zoos, museum’s, cities and councils, theatre events, and corporate and retail. They do work for Australia as well as New Zealand.

One thing that has enabled Mothers Art to remain over the years and still have such a strong client base is their ability to change with the trends. Mothers Art first started out mainly doing advertising as Australian ads needed to be made locally. However, the laws changed and there was less work so Mothers Art changed their direction which they continued to do over the years and are still a successful business. Depending on how busy they are and what the economic situation is depends on how many people are employed there. Over the years it has changed depending on these factors.

When we were looking through their design proposals upstairs I recognised some of their work like the Christmas decorations that they had done for the city. It was a good opportunity to see a proper design proposal and how they present them to clients. I’m sure we will need to do one in our career to that will help. They also gave us some good advice on job hunting and work experience. He told us it was good to just go and see people to get our names out there as most people don’t advertise these days for jobs. He sees lots of folios throughout the year and had some good recommendations. I hadn’t really thought about a place like this for employment but now see it as a good opportunity to gain some experience in a different area. This wasn’t my favourite outing that we’ve been on but I definitely got some good pointers from them.

Transformations

Transformations is a exhibition by the graduating students of the certificate IV in interactive digital media. Students have created work that combines traditional media with new media. I found the exhibition to be quite interesting in the work produced and how they did it. At first I was unsure on how some of the large canvas works were created as they looked computerized as well as painted. I was told by someone that photoshop is used on an image and then its printed onto canvas. They then have the option of painting over this as well. I really liked this technique as it looked both realistic like a photo from afar and when upclose you can see the painted detail.

My favourite work was number 60, called Foxes in the Chook House. I really loved the abstract appearence and colours in the piece. I thought that the angles of the shapes in perspective with the blocks of colours gave it an unusual appearence combined with the trees and wolves. The trees and wolves made it seem dark and gloomy like you were in a scary forest. I think that the scale of the work also greatly helped the effect of the piece. If it was smaller, it wouldn't have the same impact.

I also liked the tank work called 'Not of this World'. I have never seen anything like this before and thought it was a really interesting way to create something. I'm not sure how they did this and it would be interesting to find out. It created a sort of illusion in seeing the woman. I like the colours of the blue and greens. I dont really understand what this piece means but visually it looks great.

Another piece I liked was the one of the muslim women with different buildings in the background i think. I can't remember what number this is so I'm not sure what it is called but I found this to be very stiking and bold. The women in the forground, being so large creates a very strong and bold impact.

I found the variety of mediums, and work on display to be interesting and I learnt new ways to create art.

Walker Street Gallery

I went during the afternoon instead of the 6.30 opening as I wasn’t going to be able to make it. The current exhibition featuring works by Peter Biram and Peter Rowe is running from November 2- 25. Both artists have an abstract style to their works but use completely different mediums.

Peter Biram’s work used oil paint as the medium on large scale canvas. The work showing is an exploration of the theme land ownership and usage within an environmental framework. The work came from a visit to the Murray River and deals with the water shortage crisis and the Black Saturday bushfires. His works had a very abstract style, combining thick paint to create a crazy/messy look and well as smooth areas blending colours together. This helps with his investigation between order and chaos.

My favourite piece of Biram’s was ‘Black Saturday landscape regrowth’ which was the first painting. I thought that the colours he had used were beautiful and loved how he mixed all of the warm colours like red, purple and pink together. The yellow and orange dots looked like scattered leaves blowing in the wind but also thought maybe they were meant to represent the ferocious fire and strong winds that made it spread so quickly. You could see the aboriginal influence and exploration he was using with all the dots. There were also a few others paintings that I liked. One of them was ‘Tidal river landscape with vapour trial’. It showed the trees on the riverbank reflecting in the water.

Peter Rowe’s series called ‘Torn’, used paper, coloured pencil and photographic images on acrylic paint. Rowe deconstructed photos by cutting them into circles and rearranged them to produce abstract pieces. The series uses geometric shapes combined with torn edges to create this abstract feel. I wasn’t as keen on these pieces as I didn’t understand what the meaning behind them was. Because of this I found I was less interested and focused more on Biram’s work.

I enjoyed this exhibition as I found the work to be interesting as they were different. I preferred Peter Biram’s works as I found them to be more interesting and I loved the strong use of colour and dots to create the imagery.

SORRY THE PHOTOS ARE SIDEWAYS

Peter Biram's 'Environmental reflections with undertones of possible disaster'

Black Saturday landscape growth, oil on canvas, 2009

Tidal River landscape with vapour trial, oil on canvas, 2009

Peter Rowe's 'Torn'

more howard arkley work

Here are some more of Howard Arkley's works

Some work and artists that I like

Howard Arkley was an Australian artist who reproduced images of Australian suburbia showing how it can be beautiful and artistic. He used airbrushing to create these. He also used patterns and bright bold colours which I like as they remind me of the pop culture period. He was also heavily into the party and drug scene in Australian music. He produced pictures of musicians in some of his works too.

Andy Warhol- I love Warhols work. I like how he used everyday objects and turned them into art. He was critisised by the art world for this but proved them all wrong when pop art became an influential art movement.

Gilbert and George- I like their work because they use the bright colours like in pop art. I also like their grid system that they use to make up and seperate their works.