1. Qantas
The Qantas logo is definitely a recognisable Australian logo. Qantas is by far the most famous and iconic Australian airline throughout the world. I think the simple design is what makes it work so well and so memorable. The triangle shape that fits perfectly onto the tail of the plane where it is to be displayed as well as the incorporation of one of our most famous native animals. The single use of red is also very strong and bold to make it stand out and memorable. The Qantas logo has stayed one of our most popular over a long period of time, with it only being slightly modernised, proving that it works.
2. Television Channels
Our most popular television channels 7,9,10 and ABC are all recognisable Australian logos. They have been slightly modified every now and then over the years to rejuvenate the brand and stay modern yet their basic design has always stayed the same. Because everyone watches so much tv, they are obviously easily recognisable.
3. AFL
The AFL logo is definitely one of the most popular Australian logos. It is considered by many to be our national sport. Although it is less popular in NSW and QLD which are more NRL base, it is still know up there. I think it is so popular simply because of the love and popularity of the game rather than the logo design itself. The design is still strong and recognisable though. The shape of it represents a sherin but could also be seen as the oval that they play on.
4. Australian Made
The Australian Made logo is a lot more recognised now I think because since the last decade (I’m estimating, not entirely sure), people have been more concerned about buying Australian made and keeping money and jobs in Australia. It is now a big focus on a lot of products out there so the consumers know whether they are buying a truly Australian product. The green and gold colours are well known Australian colours in sport so using them gives it more of the Australian feel.
5. Holden
The Holden logo is definitely an Australian favourite. It is one of our countries most favourite car brands. Everyone who cares or knows about cars is either a holden or a ford lover and the V8 racing is a big sporting competition in Australia. The design hasn’t really been changed over the years which shows how iconic it is. The one colour of red creates a strong impact and relates to cars because red is apparently related to driving fast.
6.Commonwealth Bank
The commonwealth bank of Australia is one of our biggest banks. Their logo is a simple diamond shape using only two colours, gold and black. It has a very corporate look which is obviously what is needed for a bank. I think it is so recognisable because it is such a large company and one of our biggest banks. Because they are so popular, they haven’t needed to change the logo or rejuvenate the image.
7. ANZ
The anz bank is another one of out biggest banks. Their logo is simple, being just their name. They have recently updated their logo to show their ‘human side’. I think by simply using their name as the logo makes it more recognisable and easy to remember. Also, like the Commonwealth Bank the fact that the company is so popular makes the logo so recognisble.
8. Coles
Coles is one of our biggest supermarkets so it has a very recognisable logo. The design is also simple, just a circle shape with line cut out shapes. The name is next to it. Red is the primary colour of the logo. Now the logo includes a tick with a circle around it and the slogan save everyday. This is because low prices and saving is an important message to their clients.
9. Woolworths
The Woolworths logo has recently been updated. I think this is because all the Safeway stores in Victoria are now Woolworths so they wanted a new branding look. The new look has a shape that looks like a W for Woolworths as well as an apple as they are ‘the fresh food people’. I like the new logo as it’s more modern and it relates to the freshness more. It also looks more modern from the tones and 3D appearance.
10. Telstra
The Telstra logo is definitely a prominent Australian logo. It is simply the word Telstra in blue with a orange oval on an angle under the T. I don’t find this logo to be very interesting and think it is a bit outdated but I think because it has been around for so long that it has become to well known.
Looking at all these logos, I think what makes them all so memorable is that they are simple and clear. If they were complicated I don’t think people would like them and remember them so much.
