Typolution

Typolution is a 3 minute video made by Olivier Beaudoin. The clip uses type only to create its imagery and message. It explores the evolution of our natural world and the destruction of it caused by pollution. Beaudoin has used punctuation and letters to create objects like clouds, trees, flowers, buildings and roads.

I liked this video as it is very apparent to the world we are living in now and what we have done and are doing to our earth. It also makes you think about these issues like climate change. I think the way typography has been used to create every aspect of the clip is very interesting and effective. It shows how you can use various methods to get a message out. It also showed me how graphic design can be used as a way of sort of discussing a serious issue in our society. The music also contributed to the mood of the video and making the viewer think. Music is a very important tool as it can help to change your opinion and feelings instantly.

This video was interesting to watch, just to see another creative way to use typography. I find it good to look at things like this as it can help me with future projects in making creative new designs.